Deep electronic music and vibrant melodic atmospheres, in a mix between nostalgic and warm textured sounds, this is how James Flower describes his music. The first challenge for the team was to develop a brand story to form the basis of the identity. The logo is based on a flower and the ouroboros symbol, signifying infinity and the cycle of birth and death. It reminds us that we are mortals, but music is eternal. The visual identity captures his passion and emotional connection through nostalgic color combinations and textured backgrounds. The selected colors reference earth tones inspired by the ever-changing gradients in the sky. This results in a blend of organic and digital visuals that set the mood for James Flower's soundscapes.