The branding for Gandum draws from the village's natural surroundings, using colors inspired by the landscape to create a welcoming yet dynamic feel. We designed custom shapes and silhouettes based on the environment to reinforce this connection to nature and community. The clean, contemporary typography contrasts with a refined serif logo, representing quality and warmth. For the photography, we emphasized creativity and flexibility. The art direction focuses on unexpected, almost theatrical compositions, with vibrant clothing that mirrors the brand's color palette. Nature plays a vital role in the backdrop, alongside serene, relaxed human figures interacting with the environment, reflecting Gandum's blend of tranquility and inspiration.