The 92 Group is a design studio that uses visual media to challenge formulaic traditions in media and entertainment. Humana partnered with them to develop a visual system that reflects and drives their brand.
Through a process of immersion in the brand's culture and qualitative research with their design objective, we identified exactly how The 92 Group could engage their audience. This led us to develop a unique design strategy that helped the company to grow. We decided to use visual elements to become a memorable brand. The unusual layouts in the logo variations are meant to be provocative and give a youthful and new feel that tries to break the traditional approach.
Pushing the boundaries of what's possible.
For The 92 Group's identity, we were able to reflect the brand's unique, irreverent and youthful qualities. The result was a visual identity that signals the brand's values and mission to continue its growth.